(a) UTME Entry Requirements
(i) 5 ‘O’ Level/SSCE credits at one or two sitting(s); credits must include: English Language, Mathematics, Literature-in-English and other relevant subjects
(ii) Minimum UTME requirement is as set by JAMB in relevant subjects.
(b) Direct Entry Requirement
In addition to the ‘O’ Level requirement, candidates must possess a National Diploma in Mass Communication or Media Studies with a minimum of Upper Credit. Candidates with at least passes in two relevant subjects at Advanced Level shall be considered for Direct Entry admission.
Mass Communication is more than ‘just communicating with the masses’. It’s about how people, corporations, and governments strategically tell a story to a group of people with a purpose in mind. It’s about the very interesting and diverse channels through which stories are told in today’s social world.
For a degree in Mass Communication, you will study how these stories persuade and affect the attitude, behaviour, emotion and opinion of the person or people at the receiving end.
Our Mass Communication programme is designed to provide a robust, dynamic and professional training to students who desire to be at the cutting edge of an ever-evolving and growing Mass Communication practice.
Our rich curriculum focuses on a wide range of contemporary theoretical and practical courses, including advertising, public relations, journalism, broadcasting, news photography, book publishing, integrated marketing, communications, web publishing and video production to provide our students with a broad and scientific understanding of the subject.
With well-equipped studios and laboratories, seasoned academic and technical staff, Redeemer’s University offers unparalleled opportunities to combine theory and practice excellently.
A professional course in Mass Communication opens doors for a career in radio, TV, newspapers, magazines, publishing (book, pamphlet, calendar, diary, etc.), public relations, journalism, editing, directing, filmmaking, scriptwriting, production, advertising, speech making/writing and delivery, information officer, communication director, etc.
A Mass communication graduate is a potential journalist. Journalism career encompasses work at television and radio stations, print and online publications.
Journalists include reporters, columnists, editors and photographers at print and online media outlets, such as newspapers, magazines, news websites and blogs. Broadcast outlets hire reporters, anchors, producers and videographers.
A Mass communication graduate is a potential Public Relations Manager. Public relations managers and specialists promote organisations to the public in a variety of fashions.
Mass Communication majors who can conceptualise ways to sell products or ideas can consider a career in advertising. Jobs in advertising use creative skills to create clever and memorable ads that sell products.
At agencies, advertising professionals manage accounts, working with both agency clients and the creative professionals developing campaigns, and they also create media buying plans. Advertising professionals at media outlets manage the sale of advertising time or space to organisations and individuals.
In each of the branches of Mass Communication, social media has become an increasingly important tool for engaging with the public.
Social media vehicles such as Facebook, Twitter and YouTube are now essential components of the strategies of journalism, public relations and advertising enterprises. This development has opened up new career opportunities within each of these branches, creating jobs that focus on taking advantage of social media channels.
Similar to both advertising and public relations, careers in marketing create ways to brand products and services to appeal to a wide range of consumers. People who work in marketing conduct focus groups and market research to better understand why people prefer certain products or ideas.
In a nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination, a Mass Communication professional can choose a job as attractive and high paying jobs as a journalist, actor, director, editor, screenwriter, producer, etc.
Graduates will find employment in a variety of roles such as public relation specialists, media planners, marketing consultants, corporate communication managers, advertising executives, journalists, radio and television presenters, social media managers, editors, bloggers, broadcast producers, audio/video technicians, web designers and developers.